Elila 1305

Elila was created back in 2004, at a time when the lingerie industry was booming. It had peaked then, and an increasing number of people and companies were jumping in and hoping to make a quick profit. Elila, however, with their product 1305, changed the game and became an instant hit around the world. Elila claims that it ‘designs each piece in its full figure intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to create items that scream support’. Anyone who has used their products will vouch for this fact. With Elila 1305, the company aims to ensure that the woman using their product will feel confident from the very beginning, and that it empowers her to an extent where she feels secure in her own body.

The focus of 1305 is to provide as much support as possible while using high grade materials to ensure comfort and quality. Their products are mainly for those who are categorized under ‘plus size’, and one can find a variety of different sizes and varieties under their brand.

The brand projects itself as a very feminine, demure company, and this has helped attract customers. They also have very effective marketing strategies, involving women giving testimonials and vouching for their products. This helps the company maintain some level of contact with their customers and consequently, help gauge their needs and wants and create products accordingly. There is nowhere else to go but up, for this company.