Elila was created back in 2004, at a time when
the lingerie industry was booming. It had peaked then, and an increasing number
of people and companies were jumping in and hoping to make a quick profit. Elila,
however, with their product 1305, changed the game and became an
instant hit around the world. Elila claims that it ‘designs
each piece in its full figure intimate apparel line with top shelf, top quality
avant-garde materials, while maintaining a distinct focus on detail to create
items that scream support’. Anyone who has used their products will vouch for
this fact. With Elila 1305, the company aims to ensure that the woman
using their product will feel confident from the very beginning, and that it
empowers her to an extent where she feels secure in her own body.
The focus of 1305 is to provide as much
support as possible while using high grade materials to ensure comfort and
quality. Their products are mainly for those who are categorized under ‘plus
size’, and one can find a variety of different sizes and varieties under their
brand.
The brand projects itself as a very feminine,
demure company, and this has helped attract customers. They also have very
effective marketing strategies, involving women giving testimonials and
vouching for their products. This helps the company maintain some level of
contact with their customers and consequently, help gauge their needs and wants
and create products accordingly. There is nowhere else to go but up, for this
company.
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